White Label: The secret to the products you know and love but don't know where they come from
Have you ever bought a product from a department store that carries the store's own brand? Have you ever wondered who actually makes these products? This is the essence of the “white label” concept.
What is the white mark!!
White label, or white label, is a business strategy where a product or service is produced by one company but sold under another company's brand. In other words, the company selling the product does not make it itself, but rather relies on another company to produce it. This type of partnership allows companies to offer a wide range of products and services without requiring a large investment in research and development.
Examples from the ground...
Let's look at some examples from everyday life to understand how this concept works:
1. Supermarket Products: When you go to the supermarket and find products with the same store name, such as “store brand organic,” these products are often made by other companies. For example, stores such as Carrefour and Tesco sell food products under their own brands, but in reality they are produced by companies specializing in this field.
2. Smartphones: You may be surprised to know that many smartphones bearing famous brands may be entirely manufactured by other companies, such as Foxconn, which manufactures products for companies such as Apple, Sony, and Microsoft.
3. Software and Technology: In the world of software, white label refers to software or applications that are developed by a specific company and then sold or rented to other companies, which in turn remarket it under their own brand. This allows companies to provide technology solutions to their customers without having to invest time and money in complex development processes.
Why do companies resort to white labeling?
Here are some examples of the white flag in the field of applications and programming....
E-commerce platforms:
Shopify offers a ready-made e-commerce platform that any business can use to launch an online store under its own brand, customizing the design and content to match the company's identity.
Email Marketing Services:
Mailchimp offers APIs that businesses can use to offer email and marketing services under their own brand.
Digital wallets and banking applications:
Many banks and financial companies rely on ready-made solutions from fintech companies such as Fiserv and Temenos to launch customized banking applications under their own brand.
The wonderful benefits of following the white label system in the field of programming and applications are endless, such as:
Focus on what you do best Instead of being preoccupied with technical aspects, you can focus on what your company excels at
Save cost and time Instead of spending huge amounts of money and a long time developing software from scratch, you can simply get a ready-made solution and customize it to suit your brand. This means entering the market at the lowest cost and in the shortest time.
Unlimited customization as the white label is customizable to perfectly match your brand
If you're thinking about entering the travel market or want to expand your existing offerings, using white label solutions from companies like TJEE can be a smart choice. These solutions provide access to the latest technologies, easy integration, comprehensive customization, and multilingual support, enabling you to deliver premium services under your own brand quickly and efficiently.
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