Strategic Social Media Marketing for Success

How does social media marketing contribute to amazing growth for your company?

Here are the reasons and applications

Global digital insights: More than 5 billion people around the world now use the Internet, equivalent to approximately 64% of the world's population. There are 4.5 billion social media users around the world. This equates to about 62% of the world's current population. The Internet is also playing a more important role in our lives, with the world's Internet users spending an average of 6 hours and 43 minutes online every day.

• 63% of Instagram users log in at least once a day.
• 62% of people say they became more interested in a brand or product after seeing it in Stories.
• 130 million Instagram users click on shopping posts every month.
   

How can the company be marketed via social media in a correct and innovative manner:

No one who owns a company can look at these statistics and not think about how to present the company in a distinctive manner, as most potential customers can smell an upcoming sales pitch before you even finish saying your name. They have a habit of stopping sellers too early in the conversation and will politely decline to listen further. If you can grab their attention from the first few seconds, there's a good chance they'll listen to the presentation you worked so hard to make.

1. Get their attention by leaving yourself out of the conversation. For example, ask a question about something unique about their life or business, and perhaps completely unrelated to your priorities and desires, for example, an award they recently won, or a new account they just got. Obviously, your introduction should interest them as well. Show that you are keen to get to know them, not just tell them things you think they need. If you already know everything, your prospect won't have anything to add to the conversation and won't be interested in you. But if you ask questions, they can engage with you and give you the consideration you need. Remember that sales presentations are dialogues, not monologues, so get the prospect involved in the conversation early and start talking about their needs directly.

2. Focus on the value proposition Your potential customers have given you their attention and want to make sure they are not wasting their time with you. So what do you bring to the table? This is when you have time to make a more detailed sales pitch, including a key value proposition that will convince others to simply believe in it as you do. It highlights the benefits, not just the features, and discusses the problems you solve that are relevant to potential customers. It emphasizes the type of client you are working with, and adds the ability to research how you can help them.
Most successful sales presentations are based on storytelling. Besides helping customers retain information, stories put customers directly into the picture. Instead of telling a customer how your product or service works, a story helps you explain how you can use it to improve their experience. Storytelling makes vague ideas concrete and clear.

3. Prospects become active participants, not just passive listeners, when they see themselves in the story and can envision themselves enjoying a happy ending. For example, a potential client may not immediately understand the benefit of a 20% discount on family travel packages, but they can easily visualize the impact of a story about a family who used the agency's services to travel to Paris. In the story, the agency mentions how the family enjoyed sightseeing without any hassle of planning or booking, in addition to saving $500 thanks to the discounts, which allowed them to experience fine dining restaurants and visit additional places that were not within their original budget.

4. Social Proof Just talking about what you can do is not enough. Your potential customers need proof, or at least need to be convinced of your ability to deliver on promises. There are some effective ways to make them trust you. Direct testimonials via reviews from satisfied customers are valuable tools.

5. Unexpected value Part of your job as a salesperson is to discover the problems your potential customers have and figure out how your solution can help them. Most salespeople stop at this point. But what if there are other, bigger things yet to be discovered, even ones the customer may not be aware of?  Your job isn't just to reframe problems they already know and offer solutions they may already be familiar with. Instead, offer unexpected value that will push your potential customers forward in a way they haven't thought about before. Try not to tell them what they already know. Impact occurs when there is a certain level of uncertainty. If the prospect missed something, didn't think about something or downplayed it, they will likely be more open to learning about the solution.

6. Specific Request or Action The ultimate goal of any promotion is what you want the customer to do next. Your presentation should end with the customer's call to action. Give them clear instructions on what to do next and make it easy for them to do it. You've put a lot of effort into getting your prospect to this point, and the worst thing you can do now is leave the rest to chance. Surprisingly, about 85% of marketers don't really ask for the sale, some fear rejection and some think they've made it clear what they want the customer to do. A few salespeople simply don't know how to take the conversation to the next level and that's a big problem. Because 90% of buyers would buy from you if you asked them to. That's why you have to see the sale through to the end. If you've made it this far, there's no need to be afraid to close the deal.

7. Keep it Short You are asking your potential customer for one of their most valuable assets “their time.” You are competing with emails, meetings, clients and all the other things on their mind while you are not only saving time but also showing up to talk to them. Keeping your sales pitch short doesn't help if you appreciate its importance. You will also speed up your presentation by not starting with a 10-minute monologue.

8. Keep it simple Complex, heavy words can take potential customers' minds away from the moment, as they stop listening to you and try to analyze what you just said. Once they get lost, they may not care to finish the rest of the conversation. Use simple language that flows smoothly and avoids information overload.